Philip Bromwell, mojo pioneer and head of Digital Native Content at RTÉ in Ireland, in conversation with Norm Chella of Podlovers Asia.
Philip Bromwell is an unlikely mobile journalism hero. The quietly spoken Briton began his television career 20 years ago, first with the BBC, and then with the Irish national public broadcaster, RTÉ.
Using traditional cameras, he decided to become a self-shooter, to have full creative control over his work and have greater ability to cover stories that particularly interested him.
Six years ago, Philip developed a new interest – in work being done at RTÉ to explore whether smartphones could be used for television reporting. For him, the iPhone was “just another camera”.
Today, Philip is Digital Native Content Editor at RTÉ. He has shot dozens of reports on a smartphone, and leads a small team of mobile journalists at the broadcaster who create original, digital-first packages using iPhones that are enormously popular with audiences.
In this podcast, Philip talks about his ‘mojo’ journey, and about how a workflow built around smartphones has informed a mobile-first, social-first and audience-first approach to storytelling. He is in conversation with Norm Chella, founder of Podlovers Asia, an initiative to raise the profile of podcasting in the Asian region. Based in Kuala Lumpur, Norm also hosts the AntiFool Podcast, and provides podcast consultancies and training.