Ulanzi is a brand that focuses on smartphone photographers and video makers. Ulanzi develops phone holders, lenses, tripods, covers, lights and other accessories for phones, gimbals and action cams.

Ulanzi also includes the brands UURig, VJIM and Sairen.

UURig develops camera vlog accessories, such as cages, handles, mounts and tripods.

VJIM specializes in compact and innovative LED lights for use with cameras and smartphones.

Sairen develops microphones for smartphones and small cameras.